New business environments demand clarity, speed, and strong creative leadership. Beyond the work itself, success often hinges on how ideas are framed, how teams collaborate under pressure, and how a room is energized around a shared vision.
Across multiple pitches, I’ve helped lead creative direction and experience design—shaping how stories are told, how teams show up, and how ideas land in high-stakes settings.
Design plays a critical role in new business environments—not just in how ideas look, but in how they are framed, experienced, and understood under pressure.
My role often centers on shaping the creative point of view early, helping teams translate strategy into a clear narrative, and ensuring that design supports the story being told in the room—whether through environment, motion, or visual systems.
How I Approach New Business
Lead with the idea
I focus on defining a clear creative point of view early, so every contribution aligns around a shared direction.
Design the experience, not just the deck
From environment to motion to narrative pacing, I think holistically about how ideas are experienced in the room.
Create momentum under pressure
New business moves fast. My role is often to help teams stay focused, confident, and cohesive as timelines compress.
A high-energy pitch supported by a strong visual narrative and thoughtful use of emerging AI tools. The work helped frame Blizzard’s brand through a contemporary lens while keeping creativity and culture front and center.
Role highlights: Creative Direction • Leadership & Management
A collaborative pitch effort that extended beyond the deck into motion and experiential storytelling. I art directed the pitch video and led creative direction across supporting materials, helping unify the story across multiple touchpoints.
Role highlights: Creative Direction • Art Direction • Leadership & Management
An exploratory pitch centered on relationship-building through experience. The concept reimagined “wine pairing” by connecting brands with Havas empoloyees—using custom-labeled bottles and QR-driven video storytelling to humanize the pitch environment.
Role highlights: Concept Development • Art Direction
New business work requires trust, collaboration, and the ability to lead confidently through uncertainty. Across these pitches, the focus was not only on winning, but on showing up with clarity, energy, and a strong creative point of view—helping teams present ideas with conviction and cohesion.