I’m a Design Director focused on shaping brand, experiential, and new business work that connects strategy to real-world impact.
I’m a Design Director focused on shaping brand, experiential, and new business work that connects strategy to real-world impact.
Over the past several years, I’ve led creative initiatives across brand systems, experiential design, internal transformation, and high-stakes new business pitches. My work spans physical environments, digital platforms, and storytelling systems—often bringing abstract ideas to life in tangible, immersive ways.
I work closely with cross-disciplinary teams, partners, and leadership to translate strategy into clear creative direction, balancing concept, craft, and execution at scale.
How I Approach The Work
Clarity before craft
I focus on defining the core idea early so creative decisions stay aligned as projects scale.
Systems, not one-offs
Whether designing environments or campaigns, I build flexible frameworks that can evolve across touchpoints and teams.
Collaboration as a strength
I value working closely with strategists, producers, designers, and partners to elevate the final result.
Leadership & Management
In my role, I lead and mentor designers while overseeing creative execution across complex, multi-stakeholder projects. I’m often responsible for setting creative direction, guiding teams through ambiguity, and ensuring work stays strong from concept through production.
I’m most effective in environments that value trust, collaboration, and thoughtful critique—where strong ideas are shaped collectively and executed with care.
