Havas Cafe at CES was designed as an immersive brand experience inspired by the energy of Las Vegas nightlife. Hosted at The Cosmopolitan, the goal was to create a bold, recognizable system that blurred the line between event branding and nightlife culture.
The team needed a promotional design system that could capture attention in a crowded CES environment while aligning with the atmosphere of one of Las Vegas’s most iconic venues. The visuals had to feel contemporary, energetic, and unmistakably Havas—working across multiple touchpoints tied to the event.
The creative direction was inspired by modern nightlife, using high-contrast imagery to create a sense of energy, mystery, and movement. The “SUPER” headline anchors the system with an ultra-modern typeface and a glowing red accent drawn from Havas’s brand, while angled gradients subtly reinforce the logo’s geometry.
The final design successfully positioned Havas Cafe as a destination within CES rather than just another branded activation. The system created a strong visual presence that connected naturally to the venue, supported a wide range of CES-related topics, and reinforced Havas’s identity in a bold, contemporary way.
