Summer of Mx was a nationwide initiative designed to reintroduce Havas Media’s updated operating model to teams across the country. The goal was to translate a complex, evolving agency framework into something tangible, visual, and engaging—ensuring it could be clearly understood, remembered, and adopted at scale.
Following a major evolution of the Mx model, the agency needed to retrain teams across multiple offices in a way that felt cohesive, energizing, and accessible. The experience had to work across different cities and environments while maintaining a consistent visual language and message.
I focused on turning the Mx framework into a physical and digital experience that could travel. The existing Mx identity was expanded into dimensional objects, large-scale environmental graphics, and a highly visual microsite—allowing teams to engage with the model in multiple ways, both in-person and online.
The system was designed to be modular and flexible, supporting a multi-city rollout while maintaining clarity and consistency across every touchpoint.
Summer of Mx successfully transformed an abstract operating model into a tangible, engaging experience. By combining physical installations with digital storytelling, the initiative created a clear and memorable way for teams to understand how the updated Mx model worked—and how it applied to their day-to-day roles.
